More Quotes by Steve Jobs
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
If you define the problem correctly, you almost have the solution.
It isn't the consumers' job to know what they want.
The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
We hire people who want to make the best things in the world.
The most important decisions you make are not the things you do, but the things you decide not to do.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
Don’t let the voice of other people’s opinion drown your inner voice.
There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
