Strategy is figuring out what not to do.

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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.

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Your time on this earth is limited, don’t live someone else's life, live by your vision.

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Whatever you do, you must never let the voice in your head control the brain in your heart.

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Don’t let the noise of others’ opinions drown out your own inner voice.

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It isn't the consumers' job to know what they want.

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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

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The journey is the reward

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