Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.

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Don't just live a life; build one.

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Everything is based on a simple rule: Quality is the best business plan, period.

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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

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It takes a lot of hard work to make something simple.

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If you define the problem correctly, you almost have the solution.

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We're here to make a dent in the universe. Otherwise, why even be here? We're creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We're rewriting the history of human thought with what we're doing.

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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

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If you're afraid of failing you won't get very far

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